For Brands

Creators are influencing how young Indians decide what to buy for their homes, study finds

Young Indians are increasingly getting ideas for their homes from creators. A new Deloitte India report found that more than half of consumers aged 18 to 28 turn to creators…

The Business of Creators, Decoded Daily.

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Latest For Brands

How much do Influencers charge in India? Inside the rate card brands are actually using

The flat-fee negotiation is dying. In its place, India's largest FMCG brands like Unilever are…

For Brands Stories