Creator Business
Substack is testing three new ways for brands to pay newsletter creators
Substack is testing Upgrade, Unlock and Masthead sponsorship formats with selected publishers, adding brand-funded access and creator content alongside paid subscriptions.
The Business of Creators, Decoded Daily.
Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
Join our community of subscribers and gain access to insider tips and tricks that can reshape your perspective. Click here ➡️
Latest Creator Business
Where India’s creators live, post, and actually earn
While Instagram hosts everyone, YouTube pays the most, and LinkedIn makes careers, the platform where…
How hyperlocal creators are monetizing what metros cannot replicate
The Indian creator economy built its first chapter in metro cities but the second chapter…
Myntra’s new affiliate feature gives creators a second income stream
Myntra added an affiliate layer to its Ultimate Glam Clan programme on May 15. It…
Influencing is now a real business with 15.2% of Indian creators registered as business entities
The era of casual influence is making way for a new age data-driven creator economy…
Instagram’s bot wipeout is repricing Indian influencer rate cards
Instagram's Great Purge 2026 wiped millions of followers overnight. While creators are mourning the numbers,…
Instagram AI Creator Labels and the Future of Content: Will Transparency Strengthen or Hurt Creator Engagement?
Instagram’s AI Creator labels bring transparency to AI-generated content. While they may build trust and…