Start & Grow

Creators who rely on reposted clips could see less reach on YouTube Shorts

YouTube is cutting recommendation reach for minimally changed reuploads on Shorts while continuing to allow content with original commentary, analysis or storytelling.

The Business of Creators, Decoded Daily.

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Influencing is now a real business with 15.2% of Indian creators registered as business entities

The era of casual influence is making way for a new age data-driven creator economy…

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