Platform

Platform Updates keeps you informed of every big change on the top social and creator platforms. Algorithm changes, new features, interface changes – get the scoop on how updates impact your content strategy, reach, and revenue potential.

Substack is testing three new ways for brands to pay newsletter creators

Substack is testing Upgrade, Unlock and Masthead sponsorship formats with selected publishers, adding brand-funded access and creator content alongside paid subscriptions.

3 Min Read

The Business of Creators, Decoded Daily.

Join the community of marketers and investors who read our exclusive data and contrarian insights.

Subscribe To Our Newsletter

What are you signing up for :

Join our community of subscribers and gain access to insider tips and tricks that can reshape your perspective. Click here ➡️

Latest Platform

X video reaction feature lets creators respond without leaving the app

X’s new react with video feature lets creators post video reactions directly under text posts,…

3 Min Read

Instagram brings the teleprompter tool to its main app, a free fix for creators

This reduces the need for a professional studio setup, letting creators look directly at the…

3 Min Read

Instagram Facebook and Whatsapp is no more free as Meta puts a price on its premium features

Meta's new subscription tiers put visibility, AI, and growth tools behind a monthly fee, and…

4 Min Read

YouTube turns up transparency by making AI labels more visible & smarter

The world’s largest online video platform is moving AI labels out of the description boxes…

3 Min Read

Instagram’s bot wipeout is repricing Indian influencer rate cards

Instagram's Great Purge 2026 wiped millions of followers overnight. While creators are mourning the numbers,…

7 Min Read

Instagram AI Creator Labels and the Future of Content: Will Transparency Strengthen or Hurt Creator Engagement?

Instagram’s AI Creator labels bring transparency to AI-generated content. While they may build trust and…

2 Min Read