The Bihar government has changed its Social Media and Other Online Media Policy, 2024. Creators approved under the policy can now get an extra payment based on views. Eligible videos about government schemes can earn ₹10,000 for every 1 lakh views. The state cabinet first approved the policy in November 2024.
What has changed
The main purpose of the policy has not changed. It allows the Bihar government to use Facebook, YouTube, Instagram, X, websites, and mobile apps to tell people about its policies, welfare programmes and achievements.
The new change adds an extra payment based on how many views an eligible creator’s video gets.
Who can apply
Creators need at least 1 lakh followers or subscribers on Facebook, Instagram, YouTube or X to apply. They must also submit an analytics report for the previous six months. Their social media channel or media platform must have existed for at least one year before they apply.
Websites and mobile apps can also apply, but the rules are different. They need at least 50,000 unique users a month. For websites, the department looks at the average traffic over six months and can check the numbers using services such as Google Analytics and Comscore. The company must operate from India. A foreign-owned company can also qualify if it has a registered website or mobile app office in India.
Applicants first fill out the form and upload the required documents on the department’s online portal. They must then send or submit a printed copy of the application and documents to the Information and Public Relations Department at Information Bhawan, Nehru Path, Patna.
How creators will be paid
Under the new rule, the number of views will be counted 30 days after the video is published. Eligible videos about Bihar government schemes and programmes will earn an extra ₹10,000 for every 1 lakh views, up to a maximum of ₹1 lakh per video. But simply getting approved under the policy does not mean every government-related post will be paid. The department must issue a Release Order, or RO, for the approved work.
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Which videos can earn money
Not every video about the Bihar government will qualify for payment. The work must be approved by the department and follow the rules of the policy. Creators must also keep the paid post live for at least 30 days. If it is removed within 30 days, the payment for that post is cancelled, and any money already paid must be returned.
The policy is meant to spread information about Bihar government policies, welfare programmes and achievements. The new payment based on views applies to eligible videos about government schemes and programmes.
Bihar is not the only state working with influencers for government campaigns. Goa, Uttar Pradesh, Rajasthan and Karnataka have also introduced policies for creators, although their rules and payment systems are different.
