News Stories
News
News offers up-to-the-minute updates from the world of creator and influencer marketing. Stay on top of breaking stories, emerging trends, platform announcements and industry shifts that matter to creators, marketers and brands alike.
Content creators are now recognised in the US small-business framework
The US Small Business Administration has issued its first federal small-business classification guidance specifically for content creators, giving qualifying creator-led businesses a clearer way to identify themselves within the agency’s…
The Business of Creators, Decoded Daily.
Join the community of marketers and investors who read our exclusive data and contrarian insights.
Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
Join our community of subscribers and gain access to insider tips and tricks that can reshape your perspective. Click here ➡️
Latest News
Substack’s creator business model could unlock brand revenue for India’s writer creators
The platform is bringing sponsorships and advertiser partnerships to top publishers, though payment infrastructure issues…
Social Panga unveils AI creative studio for faster content creation
Social Panga's AI creative studio designed to streamline content production through AI-generated films, avatars, music,…
RBI notification June 2026: New framework makes AIFIs accountable for what creators promote
RBI's new regulations put financial creators under greater compliance scrutiny, requiring accurate disclosures and approved…
X Ads manager tools opens revenue doors for Indian creators and brands
Creators and small businesses can now use X Ads Manager's new no-code tracking and analytics…
Pinterest Performance Plus adds two AI ad tools to win new customers
Pinterest's two new AI features handle audience targeting and campaign setup automatically, meaning creators and…
Meta rolls out new AI tools for creators across Facebook
Meta's latest update reshapes how users find, make, and share content on Facebook.
