Earnings & Monetisation

YouTube is making views easier to count but monetisation will still depend on engagement

From August 24, YouTube will count views as soon as playback begins, while engaged viewing metrics will remain central to creator monetisation.

2 Min Read

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Latest Earnings & Monetisation

How hyperlocal creators are monetizing what metros cannot replicate

The Indian creator economy built its first chapter in metro cities but the second chapter…

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Myntra’s new affiliate feature gives creators a second income stream

Myntra added an affiliate layer to its Ultimate Glam Clan programme on May 15. It…

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Instagram’s bot wipeout is repricing Indian influencer rate cards

Instagram's Great Purge 2026 wiped millions of followers overnight. While creators are mourning the numbers,…

7 Min Read

How much do Influencers charge in India? Inside the rate card brands are actually using

The flat-fee negotiation is dying. In its place, India's largest FMCG brands like Unilever are…

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Earnings & Monetisation Stories