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Features delivers deep reporting and long-form storytelling about the people, platforms and ideas reshaping creator culture. Go deeper than headlines with profiles, investigations and analysis that give real context and greater understanding.

1980s AI photo prompt on ChatGPT: Searches up 5,000% in a week

Search interest for "1980s ai photo prompt chatgpt" in India is up 1,800% against the preceding 24 hours and marked as a breakout term by Google Trends, more than 5,000%…

6 Min Read

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Latest Features

Why 30% of Indian shoppers have abandoned the TV commercial

According to a Boston Consulting Group report published in May 2025, influencer marketing has crossed…

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How Indian creators got to Cannes before Cannes thought to invite them

On May 17, the Marché du Film launches its first Creator Economy Summit. The global…

6 Min Read

 How Vijay’s 85,000 fan clubs became the biggest creator network in Indian politics

TVK ran no traditional ad campaign and barely a press conference. The work was done…

7 Min Read

How much do Influencers charge in India? Inside the rate card brands are actually using

The flat-fee negotiation is dying. In its place, India's largest FMCG brands like Unilever are…

9 Min Read

Zerodha shut down Zero1: SEBI just made every finfluencer incubator a liability

The most-watched finance creator network in India had 10 crore views and Zerodha's balance sheet…

8 Min Read

Indian creators need to smarten up as UK counterparts get TikTok Creator Card

Visa and TikTok have introduced a debit card with linked business accounts for creators in…

4 Min Read
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