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Features delivers deep reporting and long-form storytelling about the people, platforms and ideas reshaping creator culture. Go deeper than headlines with profiles, investigations and analysis that give real context and greater understanding.
1980s AI photo prompt on ChatGPT: Searches up 5,000% in a week
Search interest for "1980s ai photo prompt chatgpt" in India is up 1,800% against the preceding 24 hours and marked as a breakout term by Google Trends, more than 5,000%…
The Business of Creators, Decoded Daily.
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The Business of Creators, Decoded Daily.
Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
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According to a Boston Consulting Group report published in May 2025, influencer marketing has crossed…
How Indian creators got to Cannes before Cannes thought to invite them
On May 17, the Marché du Film launches its first Creator Economy Summit. The global…
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TVK ran no traditional ad campaign and barely a press conference. The work was done…
How much do Influencers charge in India? Inside the rate card brands are actually using
The flat-fee negotiation is dying. In its place, India's largest FMCG brands like Unilever are…
Zerodha shut down Zero1: SEBI just made every finfluencer incubator a liability
The most-watched finance creator network in India had 10 crore views and Zerodha's balance sheet…
Indian creators need to smarten up as UK counterparts get TikTok Creator Card
Visa and TikTok have introduced a debit card with linked business accounts for creators in…
