Latest Updates

Instagram’s VP of Product shares three simple tips for creators starting from zero

Instagram VP of Product Tessa Lyons shares three tips for new creators: talk naturally on camera, try different formats and engage with your community.

3 Min Read

The Business of Creators, Decoded Daily.

Join the community of marketers and investors who read our exclusive data and contrarian insights.

Subscribe To Our Newsletter

What are you signing up for :

Join our community of subscribers and gain access to insider tips and tricks that can reshape your perspective. Click here ➡️

Latest Latest Updates

Threads’ new analytics show where creator reach is coming from

Threads has redesigned Insights with AI summaries, audience data and follower-versus-non-follower reach, but link-click reporting…

3 Min Read

Amazon brings 50,000 brands into new Creator Connections programme for creators 

Amazon launches Creator Connections in India with campaigns from 50,000 brands, giving creators new ways…

4 Min Read

HUL’s creator ecosystem reaches 30,000, but paid opportunities remain unclear

HUL expands its creator ecosystem to 30,000 as social-first marketing, AI and digital media take…

3 Min Read

Four in 10 YouTube public views do not count as engaged views, Agentio data shows

Agentio data shows only 60% of YouTube’s new public views qualify as engaged views, widening…

3 Min Read

YouTube Adds New Disclosure and Affiliate Controls for Creators 

YouTube is testing local affiliate retailers and adding branded-content labels, audience controls and automatic disclosure…

4 Min Read

Threads tests virtual gems to reward creators for high-performing posts 

Threads is testing a virtual-gem system that may recognise posts with strong engagement, although Meta…

3 Min Read