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News offers up-to-the-minute updates from the world of creator and influencer marketing. Stay on top of breaking stories, emerging trends, platform announcements and industry shifts that matter to creators, marketers and brands alike.
Content creators are now recognised in the US small-business framework
The US Small Business Administration has issued its first federal small-business classification guidance specifically for content creators, giving qualifying creator-led businesses a clearer way to identify themselves within the agency’s…
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Latest News
Accenture Song acquires Whalar in what founder calls the largest transaction in the creator economy
Accenture Song will acquire creator agency Whalar in a landmark creator economy deal, adding enterprise-scale…
Instagram opens profile grid reordering to all users
The update gives creators greater control over profile presentation while helping brands and agencies assess…
Meta’s Creator Assistant launches with Meta Creator Assistant Chatbot tool
The new AI-powered Meta Creator Assistant Chatbot answers plain-language questions about content performance, aiming to…
Substack’s new ‘Reply Rules’ gives creators control over comments
The feature allows newsletter authors to set their own boundaries and let the system enforce…
Meta tests Reels Series feature to drive repeat viewing and creator growth
A new dedicated Series tab lets creators build structured, course-like video hubs, with Meta already…
X video reaction feature lets creators respond without leaving the app
X’s new react with video feature lets creators post video reactions directly under text posts,…
