‘There’s no replacement for the connection long-form builds’: Anmol Sachar on a decade on YouTube
Creator Anmol Sachar on why he posts fewer long-form videos after a decade on YouTube and why he turned down a tobacco deal worth more than twice his fee.
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Was CJP an influencer-led protest? The Reels, search spikes and misinformation behind India’s Gen-Z movement
On 25 July 2026, Union Education Minister Dharmendra Pradhan resigned following weeks of NEET-related protests.…
Are talent agencies turning Indian creators into employees without calling them employees?
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Substack is testing three new ways for brands to pay newsletter creators
Substack is testing Upgrade, Unlock and Masthead sponsorship formats with selected publishers, adding brand-funded access…
YouTube is testing whether brands can search creators by who actually watches them
YouTube tested Channel Search with a small number of brand accounts, bringing opted-in creator audience…
PM Modi says India’s mobile phone is now a ‘creation studio’
Prime Minister Narendra Modi put creators directly inside India's telecom growth story at the 10th…
‘Agencies have lawyers. Creators need somebody protecting theirs’: the lawyer building a firm for the creator economy
A creator with 500 to 700 followers once emailed a brand permission to “use and…
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Finfluencers are back in SEBI’s spotlight as investor education moves online
SEBI Chairman Tuhin Kanta Pandey warns investors against finfluencers and exaggerated return claims as Project Jagrook takes financial literacy across social media, WhatsApp and regional languages.
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The creator economy is finding a way to monetise people without their time
AI clones are creating a licensable layer around creators’ faces, voices and likenesses, while platforms such as FAIMOUS and the Open Creator Graph put ownership and consent at the centre.
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Instagram wants users to make AI songs without ever leaving their DMs
Instagram is surfacing a Meta AI song generator inside some DMs, but rollout details, the…
Snapchat creators get another route to paid brand deals through Collabstr
Collabstr has added Snapchat creators to its marketplace, giving brands a way to discover, hire,…
Nikon is making creators part of the product story, not just the campaign
Nikon India’s Creator’s Cut puts video-first creators around the Nikon ZR as the company expands…
Instagram’s read-only mode allows users to browse profiles without leaving a footprint
Instagram is testing a read-only profile mode that would block likes, comments, direct messages, follows…
Netflix is competing with YouTube for TV time without becoming a creator platform
Netflix now treats YouTube as a television rival, while keeping its own model curated as…
Dolphin AI wants creators to generate a full video without stitching clips together
Eloelo’s Dolphin AI turns scripts and prompts into multi-shot videos of up to 60 seconds,…