Threads wants podcast discovery without becoming a podcast app
Threads adds podcast banners, transcripts, guest cards, reminders and analytics as it pushes further into podcast discovery without hosting audio.
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India’s creators built someone else’s brand for years, now they’re building their own
A generation of Indian creators built the trust, drove the sales, and delivered the customers,…
Where India’s creators live, post, and actually earn
While Instagram hosts everyone, YouTube pays the most, and LinkedIn makes careers, the platform where…
How hyperlocal creators are monetizing what metros cannot replicate
The Indian creator economy built its first chapter in metro cities but the second chapter…
How a social media strategist turned a CJI remark into millions of followers
Cockroach Janta Party is not a political story. It is a creator economy case study,…
Myntra’s new affiliate feature gives creators a second income stream
Myntra added an affiliate layer to its Ultimate Glam Clan programme on May 15. It…
Influencing is now a real business with 15.2% of Indian creators registered as business entities
The era of casual influence is making way for a new age data-driven creator economy…
Why 30% of Indian shoppers have abandoned the TV commercial
According to a Boston Consulting Group report published in May 2025, influencer marketing has crossed…
How Indian creators got to Cannes before Cannes thought to invite them
On May 17, the Marché du Film launches its first Creator Economy Summit. The global…
How Vijay’s 85,000 fan clubs became the biggest creator network in Indian politics
TVK ran no traditional ad campaign and barely a press conference. The work was done…
Instagram’s bot wipeout is repricing Indian influencer rate cards
Instagram's Great Purge 2026 wiped millions of followers overnight. While creators are mourning the numbers,…
Instagram AI Creator Labels and the Future of Content: Will Transparency Strengthen or Hurt Creator Engagement?
Instagram’s AI Creator labels bring transparency to AI-generated content. While they may build trust and…
Instagram’s 2026 Analytics Update: What Creators Need to Change Now
Instagram has introduced new analytics metrics along with AI-powered video editing tools in 2026. This…