Features

Features delivers deep reporting and long-form storytelling about the people, platforms and ideas reshaping creator culture. Go deeper than headlines with profiles, investigations and analysis that give real context and greater understanding.

1980s AI photo prompt on ChatGPT: Searches up 5,000% in a week

Search interest for "1980s ai photo prompt chatgpt" in India is up 1,800% against the preceding 24 hours and marked as a breakout term by Google Trends, more than 5,000%…

6 Min Read

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Latest Features

Inside the payment gap India’s creator economy refuses to own

In India's booming creator economy, a 60 to 90-day wait after delivering a brand campaign…

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India’s creators built someone else’s brand for years, now they’re building their own

A generation of Indian creators built the trust, drove the sales, and delivered the customers,…

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Where India’s creators live, post, and actually earn

While Instagram hosts everyone, YouTube pays the most, and LinkedIn makes careers, the platform where…

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How hyperlocal creators are monetizing what metros cannot replicate

The Indian creator economy built its first chapter in metro cities but the second chapter…

8 Min Read

How a social media strategist turned a CJI remark into millions of followers

Cockroach Janta Party is not a political story. It is a creator economy case study,…

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Influencing is now a real business with 15.2% of Indian creators registered as business entities

The era of casual influence is making way for a new age data-driven creator economy…

10 Min Read