Features

Features delivers deep reporting and long-form storytelling about the people, platforms and ideas reshaping creator culture. Go deeper than headlines with profiles, investigations and analysis that give real context and greater understanding.

1980s AI photo prompt on ChatGPT: Searches up 5,000% in a week

Search interest for "1980s ai photo prompt chatgpt" in India is up 1,800% against the preceding 24 hours and marked as a breakout term by Google Trends, more than 5,000%…

6 Min Read

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Latest Features

Affiliate marketing for creators: How one link keeps paying for months

One affiliate link can keep earning a creator money for weeks after the post itself…

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What is YouTube watch time, and why does it matter more than views?

Rather than views, watch time is what YouTube's algorithm cares about most. Here is a…

7 Min Read

Should brands stop scripting creator’s every word?

Brands script every word to protect their message, and new data on creator content suggests…

8 Min Read

Why are brands still obsessed with follower count?

A brand manager asked today will usually say engagement matters more than reach. But when…

9 Min Read

Can finance influencers still make money in 2026?

A finance creator with 2 million followers can go live tomorrow and name ten stocks…

8 Min Read

Substack’s creator business model could unlock brand revenue for India’s writer creators

The platform is bringing sponsorships and advertiser partnerships to top publishers, though payment infrastructure issues…

3 Min Read