Features Stories
Features
Features delivers deep reporting and long-form storytelling about the people, platforms and ideas reshaping creator culture. Go deeper than headlines with profiles, investigations and analysis that give real context and greater understanding.
1980s AI photo prompt on ChatGPT: Searches up 5,000% in a week
Search interest for "1980s ai photo prompt chatgpt" in India is up 1,800% against the preceding 24 hours and marked as a breakout term by Google Trends, more than 5,000%…
The Business of Creators, Decoded Daily.
Join the community of marketers and investors who read our exclusive data and contrarian insights.
Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
The Business of Creators, Decoded Daily.
Join the community of marketers and investors who read our exclusive data and contrarian insights.
Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
Join our community of subscribers and gain access to insider tips and tricks that can reshape your perspective. Click here ➡️
Latest Features
How Indian creators really make money beyond brand deals
As the creator economy grows, income is shifting beyond sponsorships.
How the ‘Explore Page’ algorithms work
Discover how platforms personalise your feed using watch time, shares, likes, and other engagement signals,…
Why community building matters more than going viral for creators
Learn how community building helps creators turn one-time viewers into loyal supporters, increase engagement, and…
Organic Reach vs Paid Reach: What’s the difference and why EMV matter
Organic reach is the free exposure a post receives when followers naturally share or interact…
Reach, Impressions and Views explained: A simple guide for creators
Reach counts people, impressions count displays, and views measure attention.
What is a paid partnership label, and when should a creator use one?
Paid partnership labels aren't just platform features; they're mandatory disclosures.
