Creator Economy

The Creator Economyis all about how independent creators are building businesses, making money, and shaping digital culture. Learn about monetisation, platform trends, audience-building tactics and the money mechanics that fuel today’s creator economy.

Meesho’s content commerce grew 152%, powered by creators with under 10K followers

Meesho says Content Commerce NMV grew 152% YoY, with 90% nano creators, 81% non-metro creators and 66% of orders coming from Tier 3 and Tier 4 markets.

4 Min Read

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Latest Creator Economy

India’s creative economy needs fair pay for creators, says Dr. L. Murugan

Dr. L. Murugan calls for fair compensation for creators, copyright protection and responsible AI use…

2 Min Read

Why more Indian creators are considering Private Limited companies

The right business structure can save tax, protect personal assets, and prepare your creator business…

4 Min Read

What is SEBI registration and why it matters for finfluencers

SEBI, the Securities and Exchange Board of India, regulates the country's stock market and investment…

5 Min Read

India’s DPDP act explained: What every creator needs to know

India's DPDP Act makes creators responsible for protecting fan data.

6 Min Read

Why creator-led commerce is changing the way brands sell online

Creator-led commerce represents a shift in how business is conducted, as content creators establish, manage,…

5 Min Read

What is a hook, and why do the first three seconds decide a video’s reach?

A strong hook can be the difference between a viral video and one that disappears…

5 Min Read