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Meta wants Indian creators to pay up to ₹1,950 a month for AI and other tools
Meta One launches in India with paid AI, creative and professional tools for creators and businesses across Instagram, WhatsApp and Facebook.
The Business of Creators, Decoded Daily.
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- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
The Business of Creators, Decoded Daily.
Join the community of marketers and investors who read our exclusive data and contrarian insights.
Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
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YouTube begins a silent transformation that every creator should watch
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YouTube CPM and RPM: What every creator should know
CPM is the advertiser's cost per 1,000 YouTube ad impressions, while RPM is the creator's…
What is YouTube watch time, and why does it matter more than views?
Rather than views, watch time is what YouTube's algorithm cares about most. Here is a…
YouTube Studio updates show creators why a video is blocked or under-earning, and how to fix it
A new Account Status page, a per-video earnings column, and colour-coded video alerts now sit…
New Facebook Creator Studio tells creators what to post next to grow
Meta is planning to bring back Facebook Creator Studio as an AI-powered app to help…
LinkedIn is testing suggested feeds that surface creator posts beyond a user’s network
LinkedIn is currently testing suggested feeds, topic-based content streams shown next to the main feed…
