What is YouTube watch time, and why does it matter more than views?
Rather than views, watch time is what YouTube's algorithm cares about most. Here is a simple guide to how it works.
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Join the community of marketers and investors who read our exclusive data and contrarian insights.
Subscribe To Our Newsletter
What are you signing up for :
- A 5-minute morning habit that skips surface-level stats to explain the underlying business mechanics of the industry.
- Original research on CPM rates, brand deal benchmarks, and creator unit economics that industry PR won't tell you.
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